- BUS FPX 3030 Assessment 4 Promotion Analysis and Sales Plan.
Promotion Analysis and Sales Plan
Today, Red Bull already occupies a certain position in terms of popularity; however, it can be considered the leader or at least one of the leading companies in the energy drink market of the world. A new line of coffee-flavored energy drinks targeting the elderly calls for an enhanced integrated marketing communication plan and selling message as a success factor. The drinks will be offered for sale in the coming weeks when their unlimited release into the market has been proposed. Here below is an evaluation of the Red Bull coffee marketing mix. The company’s masters of promotion—brand ambassadors Kikka and Kiki Sales promotion: coupons and limited edition pack Social media and sports marketing. Based on these results, this study seeks to facilitate Red Bull in achieving its sales target for the new goods by identifying the most effective method of promoting them.
Effectiveness of Brand Ambassadors
It should also be noted that part of the promotion of goods becomes the activities of the Wings Team within the framework of Red Bull’s advertising disposal. Apart from aiding the firm in establishing a close relationship with the specific target market, these people exude Red Bull’s young attitude (Brennan, 2020). The Red Bull Wings Team may assist in the marketing of the company’s new drink line—a coffee-flavored energy drink for an older, more sophisticated audience—to diversify the customer base but remain recognizable for the brand.
BUS FPX 3030 Assessment 4 Promotion Analysis and Sales Plan
So, if Red Bull wanted brand advocates to get the best out of this product launch, the company should have hired only WG’18-35 players for the Wings Team. Celebrities including athletes, musicians, and social media influencers are all examples of individuals of this age bracket who have a lot of influence in their line of practice. These newcomers to the present Wings Team may help to advertise the everlasting fun and refreshment of Red Bull coffee and energy beverages. The branded material and events that the ambassadors intend will therefore positively portray the new coffee line and the diversity that is in the new coffee line.
Methods to Motivate and Evaluate Staff
To ensure the creation of this communication for the marketing of the coffee product launch, it will be essential to grab the attention of the Red Bull team, also known as the Wings Team. Immaterial incentives appear to be effective in motivation and retention over the longer term but unlike the case with extrinsic rewards such as bonuses and other forms of compensation, self-organizing and appraisal motivators may be more beneficial in the short term (King et al., 2022). The acts of promotions that Red Bull might engage in are: sales promotion is the offer of a popular product, trip, or entry to an event VIP. Such promotions give Red Bull brand faithful material to boast of while still aligning with the company’s image.
While external measures might help recruit brand ambassadors, there has to be something inside them that will make them want to identify with Red Bull. Although engaging and involving, the Wings Team should form a part of the firm’s strategic plan to introduce a coffee product line. Building a motivated promotional team with clear goals is as easy as organizing team activities that can offer opportunities for the employees to develop themselves in their careers and their lives, and then reward the performed excellencies (Wood, 2019). Some of the most important KPIs may include sales of products; activity on social media platforms; attendance at events; general attitude; ratings and comments on the managers. Constant engagement may enable team correction, and this appears to be the key to a superior team.
Sales Techniques and Impact on Marketing
One of Red Bull’s marketing communications and its tactical vehicle for promoting new coffee products is the sales force and its approaches. To retain optimal shelf space and good customer interaction, the company claims to employ direct selling supported by perpetual support (Britton, 2020). A strong and competent sales force that is well-informed about… will represent the brand with optimism, which is very important for a coffee line being introduced to the public arena. There is no doubt that any new sales pitch material should be incorporated into the copy of the new products’ unique selling proposition and the targeted audience.
Currently, Red Bull is also planning to diversify its sales outlets further with catering outlets, party and event organizers, office supply stores, and fine food stores. Placing your coffee brand on a supermarket shelf where customers are most likely to look at it and, ideally, side by side with your competitors raises the probability that they will look at and buy your coffee (Nufer, 2021). In addition, to interest Red Bull’s direct sales personnel and retailers in the new portfolio, it may employ incentive schemes and volume rebates. Therefore, the marketing and sales teams will serve as the marketing and sales teams to increase the sell-in and sell-through through improved retail promotions and merchandise, as well as more specific brand promotional activations.
Sports Marketing Strategy
Promoting their products through sport has always been one of the key aspects of Red Bull’s marketing strategy. The company engages in several high-velocity, high-muscle pursuits, including the following: It covers different types of bike sports such as racing, BMX, skating, and mountain riding (Recke; Gijsbers, 2019). Of such sponsorships, younger consumers can keep Red Bull in mind and create the kind of content that this company, being in the media, wants. This is the same successful strategy Red Bull adopted when launching new products, such as coffee, which it partners with other companies.
BUS FPX 3030 Assessment 4 Promotion Analysis and Sales Plan
As Grima et al. (2022) indicated in our research, Red Bull should try to target youthful people (18–35), and they can be reached through coffee-related activities such as skateboarding, surfing, skiing, and any form of endurance activities. Sponsored pranks such as morning ski stunts, skateboarding rallies, and fun flexibility workouts that exemplify how Red Bull coffee can give energy to athletes in the morning may very well be part of the sponsorship program. Another aspect of the product’s branding and packaging could be connected to sports or coffee. Red Bull may deepen the concept and create additional sports event franchises or competitions for its coffee identifier, such as a morning riding surfing event, dawn bi-riding mountain race, etc. The target demographic may directly consume the optimal mix of the coffee sports offered via Red Bull-owned events and ground engagements.
Social Media Strategy Impact
Today, Red Bull shares information about its risky brand with young people through the internet social media platforms. Currently, the main function of the brand is sharing and publishing climbing extremestunning sports clips, and it actively uses Instagram, TikTok, Twitter, and YouTube (Hendriani & Auliana, 2022). Since the target group comprises young adults, mostly active users on social media platforms within the age range of 18 to 35 years, an organic social media approach is suggested to promote a newly launched coffee type.
Given the above imperatives, our recommendations to Red Bull are to incorporate the following multi-stage stepwise approach to get the most out of social media for its coffee line. First, they should increase the frequency of posts on social networks after the line is released. Then, they should leverage social media platforms and interact with consumers frequently. Vine-like videos during the teaser phase suggest a new generation of energy beverages. In the case of the launch, numerous platforms can promote the featured sports and adopt frequent lifestyle segments, introducing the matching coffee drink types. To reach out to viewers, it is necessary to link high-quality action videos and photographs (Molina, 2021). However, surveys, contests, or coffee-sport challenges may attract more people. Both ways to spread the particular interest of organic media are hashtagging and social media advertisements. The following content uploaded by the ambassador, athlete, or fan may also affect the brand even after the initial debut.
Integrated Marketing Program Implications
However, when introducing Red Bull, the coffee energy drink, there is a need to ensure a perfect marketing campaign. The new product line must be a natural extension of the promotional techniques employed here: brand ambassador sales, sponsorships, and social marketing. Consistency in the visual design, communication message, and tone across brand encounters is essential in creating trust, credibility, and attractiveness, as suggested in Bormane and Šćitimate’s article of 2019.
BUS FPX 3030 Assessment 4 Promotion Analysis and Sales Plan
Hence, a combination plan is the building block upon which efficiency and impact are developed. Red Bull can use paid, earned, and owned media, including brand films, graphics, and sponsored activities, to repurpose and build upon highly responsive content. As noted by Horbova et al. (2021), a large-scale sports sponsorship includes goods and service promotion and advertisement, content creation for social networks and retail standees, media advertisements in newspapers, and the relationship with influencers, among others. If used together, these tactics work better and are easier to recall when compared to when used alternately. The final and most important point is that Red Bull has made it possible to demonstrate how an IMC plan could be used to effectively deliver the brand experience to the targeted consumers (Chand, 2022). From a sponsored winter sports series on Instagram to a dance sensation demanding a Red Bull-branded coffee drink that can be jointly consumed while skiing, all of it helps invoke the consumers as the energetic, adventurous brand for Red Bull and the commercial sales.
Conclusion
Sales and marketing In extending Red Bull into the coffee energy drink market, proper integration has to be considered. Red Bull can increase its customer consumption index of the young adults who drink coffee by building on the existing strengths of experiential marketing and brand association. For the coffee product line, there will be brilliant marketing campaigns, wild social media, a united front, the Wings Team, new faces—brand ambassadors—and smart sports sponsorships. Thus, with diligent work and constant knowledge, Red Bull successfully injects the required portion of enthusiasm into the category and receives the required and lasting growth. Read more about our sample BUS FPX 3030 Assessment 3 Price Analysis for complete information about this class.
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