- MBA FPX 5002 Assessment 3 Storytelling.
New Marketing Strategy for Sneakers on the Go!
- Have you heard the buzz about Rideshares?
- Now, let us introduce you to Sneakers on the Go!
- Have you ever had to ride public transportation and lug numerous oversized bags to accommodate your workload, shoes, lunch, etc.?
Explore our assessment MBA FPX 5002 Assessment 2 Defining Yourself As a Leader for more information.
About Us
Sneakers on the Go is an innovative sneaker vending machine available in all major Washington, D.C., Maryland, and Virginia public transportation stations.
Subscribers can check out a pair of walking shoes for a day, week or month!
Once you finish your sneakers, return them to the kiosk.
Why Sneakers on the Go?
Sneakers on the Go was designed for the casual sneaker wearer, especially the 9–5 office workers who rely on public transportation. As explored in MBA FPX 5002 Assessment 3 Storytelling, the story of Sneakers on the Go resonates with those who may not own a pair of sneakers due to high costs. ‘Celebrity collaborations, an increasingly casual culture, and savvy shoe releases have all fueled the demand for elite, high-quality sneakers’ (SAnienaekCearsino, 2019). Sneakers on the Go was created to provide an accessible solution, making sneakers more affordable and practical for daily commuting
Convenient Footwear for Commutes
Have you ever tried walking in slippery shoes or inches? Those two factors will add more time to your walk. Eliminate that extra time and use Sneakers on the Go when you get off the train or bus and arrive on time!
MBA FPX 5002 Assessment 3 Storytelling
Let’s face it: the wear and tear on your expensive dress shoes is not worth it! “If you wear high heels for a long time, your tendons are short, and it’s only comfortable to wear them.
Why Sneakers on the Go?
Throughout my years commuting to work using public transportation, I often wished that MBA FPX 5002 Assessment 3 Storytelling could highlight solutions like Sneakers on the Go. Many days, I had to stop to rest my sliding feet or arrive at work late because I had to walk slower uphill or in the rain.
Sneakers on the Go is a cutting-edge program that uses storytelling principles to address everyday challenges. It offers a solution to save consumers millions of dollars on orthopaedic care. Have you tried it? Your feet will thank you later!
References
Public Transportation Statistics
Statistics on the number of public transportation users in Washington, D.C., Maryland, and Virginia to emphasize the target audience of “Sneakers on the Go.” https://www.apta.com/research-technical-resources/transit-statistics/
Consumer Trends in Footwear
A reference discussing the increasing demand for casual and affordable footwear, which aligns with the concept of “Sneakers on the Go.” https://www.statista.com/statistics/254626/athletic-footwear-market-size-worldwide/
Health Benefits of Comfortable Footwear
Insights into how using appropriate footwear reduces orthopedic health risks, supporting the claim that Sneakers on the Go can save consumers money on healthcare. https://www.health.harvard.edu/staying-healthy/foot-care-tips-choosing-shoes-that-are-good-to-your-feet
Economic Impact of Celebrity Sneaker Collaborations
Evidence showcasing how celebrity collaborations influence consumer behavior and drive demand for sneakers. https://www.forbes.com/sites/forbesstylefile/2023/celebrity-sneaker-collaborations-market-impact/
Commuting Challenges and Solutions
Research on the difficulties of commuting and the practical advantages of using rental or shared solutions like Sneakers on the Go. https://mobilitylab.org/research-publications/
Orthopedic Costs and Prevention
Data about the costs of orthopedic treatments and how preventive measures, such as wearing appropriate shoes, can help. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2900003/